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AI Tool Integration
Date
August, 2024
THE CHALLENGE:
MetroPlusHealth conducted research and found that about 30% of our website visitors left without our health insurance. Our hypothesis was that our website, particularly the search tool, was driving users away. The current search tool had accuracy issues recognizing specific types of doctors, names, commonly used key terms (such as vaccine and transplant), and providers within our network. The results were inconsistent and accurate options were rarely posted as the first option, posing a problem for the user.
THE STRATEGY:
To address this issue, we decided we should try to update our system, embracing the technological advancement of the future, Artificial Intelligence (AI). We input all our data to test the possibility of incorporating ChatGPT to improve our search engine. Although the AI tool fixed a few of the issues we had with our current search tool, it also came with its own problems. In the end, we compared the two tools and decided it would be most time-effective to stick with the current tool.
